India’s leading data and analytics Solution provider
Boost the success of your outdoor advertising campaigns by 10x with our AI/ML-powered monitoring suite that detects asset downtime and quantifies spends through campaign impressions.
Advanced monitoring of your OOH Campaigns
Our plug-and-play system allows –
- Centralized digital OOH campaign control
- Centralized OOH inventory management across static and digital
- Dashboard based content publishing and management
- Log reports and screen uptime logs
- Monitoring proof of display via dedicated mobile app
Shaping the Future of OOH Today
Empowering businesses to thrive in the digital era with precise OOH asset behavioral data, advanced analytics, and cutting-edge AI technology
With presence in India and SE Asia, our systems power some of the largest OOH operators in the region since 2021
Computer Vision based Impression mapping
Accurately trained AI/ML model
The video analytics engine is trained to detect Indian vehicle traffic with demography by type – cars / 2 wheelers / trucks / busses and pedestrians. The detection model is accreditation by the prestigious Indian Institute of Science (IISC) to be 81% accurate in detection in both day and night
Gender and headcount detection
The system can be programmed to trigger content based on specific gender apart from establishing the net impression count during the campaign duration across both digital and static media formats
Why eFlag Analytics
Scalable CMS
Scalable content management system
Video Analytics
Video Analytics based OOH campaign impression mapping consolidated into campaign report
Centralized Campaign Monitoring
Centralized campaign creation, edit and monitoring
Real time updates downtime
Real time updates on dooh screen downtime due to unscheduled power off, screen patches and campaign publishing failure
Dedicated mobile app to capture GPS
Consolidation of monitoring via dedicated mobile app to capture GPS mapped asset photos during campaign mounting and regular monitoring during campaign lifecycle
Multi-screen Content Synchronization
Capable of managing content across multiple screens or displays, ensuring a coordinated and synchronized viewing experience
Client Speak
eFlag has allowed Signpost to seamlessly manage one of the largest inventory of OOH assets by digitizing our entire business cycle. The content management system enables us to control an expansive network of digital assets and ensure a tight turn around time during screen downtimes by diligently generating alerts on the fly”
~ Rajesh Awasthi
Executive Director
Signpost India Limited
Contact us for Top-Notch Service
OOH Pulse | OOH Excellence – delivered!